To establish a group of companies that can help the economy of the nation.
Leading world-class brands
Customer-focused, lowest cost organization
Innovative new products and processes
Inspired and competent Human Resources
Responsible business and community partner
To see the successful distribution of its products to all provinces within the three regions of the Philippines.
OUR MISSION
To be the #1 choice in snacks, offering superior quality,
value, convenience, satisfaction, enjoyment and customer.
OUR VISION
To produce high quality snacks of unsurpassed quality that
bring joy to consumers.
COMPANY PROFILE
W.L. FOOD PRODUCTS is one of the biggest manufacturers of snack foods in the Philippines. The company was established in August 1986 and started in the production of good quality Cheez-zum product.
Just like other small beginners, the company also experienced hard times penetrating the market at that time. Because of the strong belief of its founder that “quality product is the key to success”, the company products gained the acceptance of the general public.
From its first carrier product (Cheez-zum), the company gradually progressed and continued to manufacture various branded quality products.
In the year 2000, the company became a member of the USA Dry Pea and Lentil Council, an institution that carries the seal of product excellence as to nutritional values.
Guided by the company vision “to become the leader in snack food manufacturing industry worldwide”, the company continued to produce quality products and expanded its operation.
It manufactures various quality products like corn curls, fried corn, corn chips, pellets, green peas, nuts, pop corn, biscuits, candies, chocolates, and including ice candies, juices, and jellies which are being distributed locally and even in the export market.
The corporation had not stopped in aiming higher and more success for the future, inspired by its employees whom the company provides stable compensation as a share in the nation’s economy.
The company logo was conceptualized with the corporate goal in mind; to see the successful distribution of its products to all provinces within the three regions of the Philippines. The diamonds represents the promise of success of every new day; the three birds, the three regions; and the corn crop, the earth’s bounty on which the company relies.
COMPANY HISTORY
The Business name, W.L. Food Products is currently registered under the Corporate Name, SAM LIM CORPORATION, a corporation duly organized and existing under Philippine Laws. A family owned company and operating under their direct administration.
The business started with only 1 second hand small 4-wheeler delivery truck, some units of packing machines, 1 second hand oven and 1 second hand popping machine. At first, the business not only encountered difficulty in market penetration but had also suffered and experience loss due to natural calamities such as flood due to the uneven geographical location of its first business setting in Malabon. Because of this, the company compelled to move to a rented warehouse in Baler, Quezon City. In spite of the limited resources, realized gradual progress until the acquisition of its firstly owned plant in Sitio Gitna, Kaybiga, Caloocan City; that operates along with the two branches located in Novaliches, Quezon City and Malinta Exit, Valenzuela City. But finally finds the necessity to moved to a bigger room for expansion, currently where the business resides at No. 8 Furong Street, Punturin, Valenzuela City.
Through the competency and efficient management by top officials/owners, the company continuously attains its growth toward the establishment of a stable, employment provider and promises long time career to its employees and business partners.
